Website + Ad + TV

At Joe Fresh, our team led various creative endeavors including Concepting, Online Ad campaigns, Art direction, TV commercials, Fashion shows, Store displays, E-commerce development, Animation projects, Social media strategies, and Senior Art Direction. Joe Fresh is a renowned fashion brand and retail chain founded by designer Joe Mimran for Canadian food distributor Loblaw Companies Limited. Often referred to as 'Joe,' the label is celebrated for its stylish and affordable apparel and accessories, spanning adult and children's wear, shoes, handbags, jewelry, beauty products, and bath items. The line is accessible at over 300 Canadian supermarkets and superstores.

A Contract Designer at Joe Fresh in NYC | Concepting | Online Ad | Art direction | TV commercial | Fashion show | Store display | E-commerce | Animation | Social media | Senior Art Director